Using music, film, and video, P:TD partners with you to create, fine-tune and disseminate new cultural messages that promote positive action. We bring people together to:

• talk about how current issues and pop culture affects us and engage in action for positive change
• learn media technologies and techniques to define and develop a message in music, film and video
• access media channels to spread that message

Project: Think Different supports a new pop culture that’s about human beings, not dollar bills. A pop culture where it’s hip to be engaged, where the new cool is being true to your self, your community, and your world. We are musicians, video and film producers, directors, spoken word artists, educators, community activists, and allied organizations—and we are you. If you’re sick of what’s being dished out and tired of waiting for something to change—Join us. We’re making change happen!